Visual Notification Ads (VNA) is a mobile ad unit geared at broadening the reach of mobile
advertising campaigns by addressing both smartphones AND feature-phones. Given the handset universe
in developing markets, being able to incorporate feature phones into campaigns is critically
important in that the related socio-economic segments are also addressed. With app based social
media platforms, the low-end smartphone and feature-phone users tends to be overlooked as they don’t
have the data nor device type to access the likes of Facebook.
VNA harnesses the pervasive Telco Notification (e.g. Missed Call Alert) by appending rich-media
artwork and 200-characters of copy thereby delivering an ad unit which is 100% viewable & brand safe
– see campaign screenshots . Resultantly, the visually
enticing VNA campaigns enjoy superior engagement rates to SMS based campaigns and at a lower cost
per contact.
Furthermore, the rich-media artwork is delivered at zero data costs to the consumer which is a key
consideration for cost-conscious consumers in the mid- to low-income segments.
This means that there’s 24/7
inventory
available as well as an instant audience
The imminent removal of the Third Party Cookie Data means there is going to be a dearth of targeting opportunities for advertisers looking to address their preferred audience. With their continuous subscriber engagements across multiple channels, Telco’s are in a unique position to compile vast swathes of 1st Party Data.
VNA’s bespoke Campaign Console has been developed specifically to turn Telcos 1st Party Data into actionable targeting parameters. In turn, the VNA mobile ad unit creates an ideal advertising medium through which to monetise the resultant data sets thereby capitalising on the burgeoning opportunity for a feasible alternative to Third Party Cookies.
As Visual Notification Ads are a “messaging” based ad unit linked to Telco notifications (e.g. Missed Call Alerts) the ad unit is delivered in a contained environment which is brand safe.
As Visual Notification Ads has its own Multimedia Service Center installed at the Telco, its able to determine when the ad collateral has been served to the correct mobile number and register the impression as delivered.
With Visual Notification Ads only one campaign appears on the device screen so once the customer opens the notification message the ad is 100% viewable and remains in their Message Inbox so it can be revisited.
Unlike most other mobile ad products, viewing a VNA campaign does not use any of the customer’s data (associated with the campaign artwork).
Visually engaging graphics to capture the attention of the consumer
VNA campaigns on both feature phone & smartphones
200 characters of copy to provide consumers with additional information
